Mission

Our mission is twofold: to preserve and to promote. Firstly, we are committed to preserving the vast and varied cultural heritage of the Philippines by digitizing its stories, arts, and artifacts into NFTs. This endeavor not only safeguards these cultural treasures from the ravages of time and oblivion but also provides a novel means for their documentation and transmission to future generations. By transforming intangible cultural narratives and tangible artifacts into digital assets, we ensure their permanence and accessibility, enabling them to be appreciated in a new light and through a modern medium.

Secondly, we aim to promote Philippine culture on a global stage. Through the captivating stories of Juan Dela Cruz and the enchanting visuals of our NFTs, we invite the world to explore the rich cultural landscape of the Philippines. Our project serves as a bridge connecting the global community to Filipino heritage, encouraging cultural exchange, dialogue, and mutual respect. By engaging with a global audience, we seek not only to share the beauty of Filipino culture but also to inspire a sense of pride and belonging among Filipinos everywhere.

In achieving our mission, we are guided by principles of cultural sensitivity, ethical representation, and community engagement. We collaborate closely with cultural historians, artists, and the local communities themselves to ensure authenticity and respect in our portrayal of Philippine culture. Furthermore, we are committed to utilizing a portion of our proceeds to support cultural preservation projects within the Philippines, thereby contributing to the ongoing efforts to maintain and revitalize the nation's cultural heritage.

Through TatakJuan, we envision a world where Philippine culture is not only preserved for future generations but is also a source of pride and joy for Filipinos and a subject of fascination and respect for people around the globe. Our mission is to weave the rich cultural fabric of the Philippines into the global narrative, ensuring it is celebrated, understood, and cherished far and wide.